A leading travel brand has projected an enormous, 200ft image of England forward Ellen White onto the White Cliffs of Dover, ahead of the UEFA Women’s Euros 2022. The Lionesses’ leading goalscorer was seen defiantly staring France and the rest of the continent down. Snaptrip is encouraging football fans to sign its petition asking Dover District Council to rename Kent’s most famous tourist destination The Ellen White Cliffs of Dover for the duration of the tournament.
Travel brand Snaptrip has projected an enormous 200ft (60m) tall image of England forward Ellen White onto The White Cliffs of Dover ahead of the UEFA Women’s Euros 2022.
Rebranding the iconic landmark The Ellen White Cliffs of Dover for the night, England women’s leading goalscorer was seen defiantly staring France and the rest of the continent down ahead of the tournament.
On a clear evening, the White Cliffs are visible from the French coastline.
Snaptrip is also encouraging members of the public to sign its petition cheekily asking authorities to rename Kent’s most famous tourist destination The Ellen White Cliffs of Dover for the duration of the tournament.
See images from the projection, as well as a link to the petition on the Snaptrip.com blog below:
White, who received her first senior England cap in 2010, is the Lionesses’ leading goalscorer, having netted 50 goals in just 107 international appearances. In her domestic career, she is one of England’s most decorated footballers, lifting 10 trophies in the past twelve years.
The Lionesses kick off their Euro 2022 campaign in just under a week’s time against Austria at the Theatre of Dreams: Old Trafford, the home of Manchester United. Sarina Wiegman’s side are second favourites to win this summer's prestigious silverware.
Snaptrip Group, the group behind the likes of LateRooms and Last Minute Cottages, has 60,000 holiday cottages, lodges & apartments across the UK, meaning fans up and down the country will have no problem securing a stay close to one of nine host cities for this summer's competition.
Matthew Fox, CEO of Snaptrip Group said:
“When Great Britain won gold at the Olympics, we painted post boxes. During the men's World Cup in 2021, we woke up to the news that Southgate Street in Gloucester had been renamed ‘Gareth Southgate Street’, and we wanted to add a little of that magic ahead of the Women’s Euros. With this summer's tournament taking place in England it seemed only right to celebrate one of the best footballers the country has to offer, at one of the UK’s most iconic landmarks.
“The petition started out as a bit of fun, but it would be fantastic to see such a famous landmark embrace a temporary new identity in support of the national women’s team. I know all of us at Snaptrip are looking forward to cheering on the Lionesses; fingers crossed we’re all planning a trip to the open top bus parade in a few weeks time!”
For more information, please contact Chelsey Downing, account director at Radioactive:
The projection happened on the evening of Thursday 30th June, 2022
Google Drive link to images for press use, crediting Snaptrip.com: