SEO Specialist

May 16, 2024

Package

Dependent upon experience, £30,000 - £50,000.

The role

As a member within the Marketing team, reporting into the Head of SEO, the SEO Specialist will:

  • Work with the Head of SEO and SEO Manager to test strategies across different pages to see if they result in ranking improvements.
  • Use their technical skills and a range of tools and systems to analyse websites including mark-up, page structures, internal linking, content and more to spot opportunities and develop our technical roadmap alongside the rest of the SEO team.
  • Manage the footprint of our sites, from improving internal linking, spotting missed opportunities, retiring old content, publishing sitemaps, prioritising valuable and removing wasteful content as needed.
  • Ensure the code behind our websites is readable and usable for search engines.
  • Find ways to make use of AI technologies to scale content workflows.
  • Build content plans to include different types of content including commercial and editorial, depending on the stage of the marketing funnel that we aim to reach our customers.
  • Liaise with digital PR to ensure campaigns (especially hero campaigns) align with our goals for content.
  • Analyse data and identify gaps within our content based on competitor and user behaviour data.
  • Analyse data to understand gaps within our backlink profiles and how we can look to fill these with Digital PR campaigns.
  • Propose new content ideas to test, working to ensure constant growth of organic traffic across the group.
  • Build new pages and test page structures within different CMS platforms based on the content being written.
  • Identify new opportunities to acquire links.
  • Work with our network of Digital PR freelancers copywriters to deliver and execute content and Digital PR workflows.

The person

We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:

  • 2+ years of working directly in an SEO role for a travel or large e-commerce website.
  • An ability to analyse data, with an attention to detail to spot SEO opportunities across tech, Digital PR, and content.
  • An ability to turn technical SEO requirements into briefs for developers.
  • A basic understanding of HTML / CSS and JavaScript to be able to understand a page's technical mark-up.
  • An understanding of technical SEO fundamentals - sitemaps, robot.txt files, canonical tags, redirect management, and the importance of HTTPS.
  • An ability to turn content and Digital PR requirements into briefs for creatives.
  • The desire to work hard to make a difference to a rapidly growing, exciting business.
  • A can-do attitude and the ability to communicate clearly and collaborate as part of a small startup team.
  • A drive and desire to get stuck in and be self-starting.
  • Strong written and verbal communication skills.
  • The ability to work in person, from our office on the Southbank in London, on Tuesdays and Thursdays.
Apply with your CV

Why the Snaptrip Group?

"It's a very fun place to work where you are encouraged to make your own decisions in your field. The company is lean and focused on growth which makes each year very exciting, with new projects to work on all the time."