As a key leader within the Marketing team, reporting into the Head of Marketing, the Head of Paid Acquisition will:
- Set targets and KPIs to maximise profitable paid customer acquisition to fuel the growth of Snaptrip and all sister sites.
- Work with the Head of Marketing to deploy a seven figure digital marketing budget.
- Manage, optimise and grow existing paid acquisition campaigns across Google, Bing - ensuring that CPAs are managed to ensure growth and profitability.
- Expand and manage paid social channels including TikTok and Meta platforms.
- Work with the rest of the Marketing team to identify key areas of digital paid acquisition growth - testing new channels on a regular basis, expanding on areas of opportunity and ultimately creating new channels of growth, no channel should be left unturned.
- Actively contribute product insights and recommendations to improve conversion rates and scale acquisition.
- Be responsible for senior management reporting on paid acquisition performance across Snaptrip and all sister sites and each acquisition channel.
- Lead advanced tracking implementation including offline conversion imports and attribution improvements.
- Working with our Data Scientist to develop a full picture of all paid customer acquisition, not just CPA per bookings but understand where paid acquisition fits as part of driving acquisition, activation and retention across the pirate metric framework.
- As part of the above working with our Data Scientist to ensure that the effectiveness digital campaigns are measured correctly.
- Work with Product and Data on innovation in marketing tech and data ops solutions, including attribution, digital journey analytics and lead generation.
- Drive automation and scalable processes (scripts, bulk actions, tooling) across multiple accounts and brands.
- Drive automation and scalable processes across multiple accounts and brands to improve efficiency and performance.
- Ultimately look to grow and manage a team of acquisition managers ensuring best practice
- Manage relationships with all key media suppliers.
We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:
- 4 years+ of experience running large scale paid search campaigns across Google and Bing Ads as a PPC manager or similar.
- Strong hands-on experience across paid social, particularly TikTok and Meta (Facebook/Instagram), alongside YouTube, display and retargeting. Experience managing these channels is expected.
- A comprehensive understanding of Google Analytics to be able to understand the complete customer journey not just last or first click attribution.
- Experience with advanced tracking and attribution modelling.
- A passionate data driven marketer with proven track record of delivering growth through data-driven acquisition channels. We have a Data Scientist to help you but you’ll have to love looking at the numbers as much as he does.
- A commercial brain. You’ll be able to easily identify commercial opportunities for growth across all paid acquisition channels and just as quickly identify which channels are for the scrap heap or aren’t worth the effort.
- A user centric brain. You’re not just responsible for delivering traffic to our site but also for how well the traffic converts. You’ll work with our product team to ensure a seamless customer journey.
- Genuine interest in the product with a proactive approach to suggesting improvements that drive conversion.
- A desire to be hands-on (at least to start with) and manage / help manage campaigns in-house yourself.
