Head of CRM

August 19, 2022


£50,000 to £60,000 a year depending on experience

The role

As a key member within the Marketing team, reporting into the Head of Marketing, the Head of CRM will:

  • Work with the Head of Marketing to set targets and KPIs across all CRM metrics mainly focussed upon email engagement, repeat bookings and customer lifetime value.
  • Work with the Head of Marketing to set the strategy to achieve the targets.
  • Execute the tactical and operational elements of the strategy alongside the rest of the Marketing team.
  • Create a bespoke email marketing plan for each brand in the group.
  • Test different types of content and email incentives.
  • Work with our Data Scientist to know and understand everything about our customer database.
  • Understand the churn of our email database working on strategies to reduce user turnover and increase repeat engagement.
  • Monitor competitor activities to comprehensively understand the sector landscape.
  • Work with the Content Manager and rest of the marketing team on a content strategy to help achieve CRM targets.
  • Propose new ideas to test, working to ensure constant growth of email traffic across the group.
  • Work on regular reporting of performance within current tracking and reporting structures.
  • Help with the management and growth of our digital marketing executives.

The person

We’re looking for somebody with a passion for travel,  consumer start-ups and data driven digital marketing with:

  • 3 - 5 years experience of working directly in an CRM role for a travel or large e-commerce website.
  • Experience of using a large email marketing platform to send emails in bulk.
  • Ideas of how to leverage social platforms as part of an effective CRM strategy.
  • Experience in using data to understand customer lifecycles and personalise communications to customer’s individual needs.
  • The ability to learn new platforms and make the most of the tools at their disposal.
  • The desire to work hard and their work making a difference to a rapidly growing, exciting business.
  • Enthusiasm to build loyalty and engagement within our audiences.
  • The ability to turn the technical or content requirements of CRM into briefs for developers and creatives.
  • You won’t necessarily have managerial or leadership experience but you’ll be ready to take the step up.
  • A basic level of HTML and CSS experience not required but a bonus.
  • An ability to communicate clearly and collaborate as part of a small startup team
  • A drive and desire to get stuck in and be self-starting.
  • The ability to be in our office, on London’s Southbank, on Tuesdays and Thursdays.
  • The usual stuff like being able to use Office and write an email clearly without mixing up ‘they’re’ and ‘their’.
Apply with your CV

Why the Snaptrip Group?

"It's a very fun place to work where you are encouraged to make your own decisions in your field. The company is lean and focused on growth which makes each year very exciting, with new projects to work on all the time."