Dependent upon experience, £35,000 - £40,000.
As a key member within the Marketing team, reporting into the Head of SEO, the copywriter will:
- Work with the Head of SEO to plan and execute the content strategy to improve organic traffic and conversions for Snaptrip group websites:
Snaptrip
Last Minute Cottages
Big Cottages
Dog Friendly Cottages
LateRooms
+ others - Due to the level of copywriting requirements, the copywriter may need to manage a network of freelance copywriters. This will include briefing pieces as well as editing these to fit our ToV guidelines.
- Work with the Head of SEO & the Head of Marketing to refine existing ToVs and customer personas.
- Create different types of content including commercial and editorial, dependent on the stage of the marketing funnel that we aim to reach our customers.
- Identify new areas of internal linking to improve page relationships to each other and help drive users down the conversion funnel from editorial content.
- Propose new content ideas to test, working to ensure constant growth of traffic across the group.
- Monitor competitor content activities to comprehensively understand the sector landscape.
- Build new pages and test page structures within different CMS platforms based on the content being written.
We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:
- Experience of working directly in a copywriting/editing role for a travel or large e-commerce website.
- An ability to analyse data, with an attention to detail to spot content opportunities.
- An ability to turn content requirements into briefs for creatives.
- The desire to work hard and a can-do attitude, with their work making a difference to a rapidly growing, exciting business.
- An ability to communicate clearly and collaborate as part of a small team.
- A drive and desire to get stuck in and be self-starting.
- Strong verbal and written communication skills.
- The ability to work in person, from our office on the Southbank in London, on Tuesdays and Thursdays.
