Copywriter / Editor

May 16, 2024

Package

Dependent upon experience, £35,000 - £40,000.

The role

As a key member within the Marketing team, reporting into the Head of SEO, the copywriter will:

  • Work with the Head of SEO to plan and execute the content strategy to improve organic traffic and conversions for Snaptrip group websites:
    Snaptrip
    Last Minute Cottages
    Big Cottages
    Dog Friendly Cottages
    LateRooms
    + others
  • Due to the level of copywriting requirements, the copywriter may need to manage a network of freelance copywriters. This will include briefing pieces as well as editing these to fit our ToV guidelines.
  • Work with the Head of SEO & the Head of Marketing to refine existing ToVs and customer personas.
  • Create different types of content including commercial and editorial, dependent on the stage of the marketing funnel that we aim to reach our customers.
  • Identify new areas of internal linking to improve page relationships to each other and help drive users down the conversion funnel from editorial content.
  • Propose new content ideas to test, working to ensure constant growth of traffic across the group.
  • Monitor competitor content activities to comprehensively understand the sector landscape.
  • Build new pages and test page structures within different CMS platforms based on the content being written.

The person

We’re looking for somebody with a passion for consumer start-ups and data driven digital marketing with:

  • Experience of working directly in a copywriting/editing role for a travel or large e-commerce website.
  • An ability to analyse data, with an attention to detail to spot content opportunities.
  • An ability to turn content requirements into briefs for creatives.
  • The desire to work hard and a can-do attitude, with their work making a difference to a rapidly growing, exciting business.
  • An ability to communicate clearly and collaborate as part of a small team.
  • A drive and desire to get stuck in and be self-starting.
  • Strong verbal and written communication skills.
  • The ability to work in person, from our office on the Southbank in London, on Tuesdays and Thursdays.
Apply with your CV

Why the Snaptrip Group?

"It's a very fun place to work where you are encouraged to make your own decisions in your field. The company is lean and focused on growth which makes each year very exciting, with new projects to work on all the time."